Process & Pricing
Process
I believe that exceptional design starts with a deep understanding of your brand’s story, goals, and audience. My process is intentionally collaborative, designed to align your vision with strategic, creative design. From your initial consultation to final handover, you’ll experience a transparent, step-by-step approach that ensures clarity, creativity, and consistency at every stage.
How it works
Getting Started
We'll have a free, no-pressure call about your brand and what you want to achieve through the project. We'll discuss the scope of the work, timelines, and budget. Then, if we think we'd work well together, I'll send over a proposal. Once this has been signed and a deposit paid, your project is booked and we can begin!
Strong Foundations
Your brand design won't just look amazing, it will be grounded in strategy. We'll define that strategy and agree on what success looks like both strategically and creatively. This will be a brand questionnaire or a brand strategy call. We'll cover your target audience, brand values, mission and vision, your goals, competitors and review your current brand identity.
Design Time
Now that your strategic foundations are clearly defined I will create two mood boards showcasing possible creative directions. I'll then develop your chosen direction into a full brand identity. This includes lots of sketching, word mapping and other creative brainstorming techniques, resulting in an identity that not only looks great, but is rooted in strategy.
Review & Feedback
Now comes the most exciting part! You'll receive a beautiful presentation showcasing your logos and brand identity along with relevant mock-ups of your branding in real-world situations and a walk-through video explaining my design choices at each stage. Once you've had a chance to let everything sink in I'll ask for feedback and make any requested changes to your brand identity.
Brand System*
With the Brand Identity PLUS package your presentation will also include extensive brand system examples. (Think patterns, textures, icons, graphic accents etc.) Brand system examples show how your identity will look across many applications. Your chosen brand system will be detailed in comprehensive brand guidelines which explain brand usage and help keep everything consistent.
* Only with Brand Identity PLUS
Handover & Support
Once the final invoice has been paid, all your completed brand assets and elements will be provided in well-organised folders. I'll use best-practice files types ready for any possible future use. You'll also receive easy-to-understand brand guidelines ready to be shared with anyone who works with your new identity. I love to continue working with people once their brand has been launched. If you have ongoing creative needs we can discuss further design support.
Pricing
Brand Identity
The core brand identity elements you need for a good foundation. Ideal for early-stage entrepreneurs or small businesses with limited marketing applications.
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Brand Identity PLUS
A fully developed brand identity system ready to be put to use in any marketing application. Ideal for those who are ready for across-the-board clarity and a library of extensive brand elements.
Add-ons
Extra design elements can be added to either project type as needed. Can't see what you need? Just ask!
FAQs
Do you offer add-ons separately to brand identity projects?
I value good relationships with my clients, so I prefer to prioritise add-on requests from clients who have already been through a brand identity project with me. However, if I have time, I do work on graphic design proejcts for new clients - pop me a message to see what my current schedule is like.
How soon can you start my project?
Usually I can start a project within 2 weeks of our initial call. Before agreeing to anything you'll receive a detailed proposal outlining the timeline, cost and deliverables.
Can you design my website too?
I specialise in brand identity design and graphic design. I don't currently offer website design however your brand guidelines (Brand Identity PLUS) will include direction on how your brand elements could best be utilised on your website. I can also refer you to trustworthy website designers.
I already have a logo idea, I just need you to make it for me.
My goal is to make sure you get real value from the work I do. Just digitising your existing logo idea would be doing you a huge disservice. My process is collaborative and I will listen carefully to any ideas you have - they may well be viable. I work best with clients who trust me to bring the expertise they need and appreciate the guidance I offer.
Where are you based?
I am based in (not so) sunny South Wales, UK. I'm able to work with you regardless of where you are located.
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