Creating a distinct yet timeless brand identity

Jenny Kate needed a new visual identity that looked distinct yet timeless and would elevate their maximalist designs rather than distract from them. The brand identity complements the products well and gives a luxury feel to this fashion and homeware start-up. The logo is a simple monogram which merges a classic and minimalist style. After the brand launched in the UK, Jenny Kate secured a further £350k investment and was featured on the BBC.