Jenny Kate
Distinct yet timeless
Client
Jenny Kate
Package
Brand Identity
,
Industry
Fashion
Year
2019
Project Overview
Jenny Kate needed a new visual identity that looked distinct yet timeless and would elevate their maximalist designs rather than distract from them. The brand identity complements the products well and gives a luxury feel to this fashion and homeware start-up. The logo is a simple monogram which merges a classic and minimalist style. After the brand launched in the UK, Jenny Kate secured a further £350k investment and was featured on the BBC.
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